It seems that there are many people who think that SEVEN-ELEVEN is a US company in the United States.

Its origin dates back to an ice shop opened in Oak Cliff, Texas in 1927. Since the opening hours were from 7:00 in the morning to 11:00 in the evening, it was named “7-Eleven”.

However, the original headquarters of the United States got bankrupt in 1991, and then Ito-Yokado and Seven-Eleven Japan invested (grouped into a subsidiary), the company name was changed to “Seven-Eleven, Inc.” and the know-how cultivated independently in Japan was injected and rebuilt. However, if it is convenient for users, it may be irrelevant regardless of where they are parent company.

Meanwhile, FamilyMart announced a business model to shake specialty franchise enterprises, while the number of visitors to existing convenience stores continued to decline year-on-year for 20 consecutive months until October.

One of them is planning to have launderette at convenience store. It is planned to have 500 launderettes about one year until the end of 2019. It aims to attract customers by appealing the benefits of launderette that can easily wash clothes and futon, and to use the “eat-in” space or shop in the store during the waiting time and lead to an increase in sales.

Reference

https://www.nikkei.com/article/DGXMZO23841570T21C17A1000000/

In addition, FamilyMart also announced that it will operate its own brand’s 24-hour simplified fitness club on the second floor of a convenience store. Along with the growing health consciousness, the fitness market has expanded in recent years, and it is aimed at improving the attractiveness of convenience stores. Since convenience stores have customers even at night, women can easily go to fitness clubs, and synergistic effect can be expected, so business diversification is accelerating to aim for attracting customers to convenience stores at the main business.

Reference

https://mainichi.jp/articles/20171130/k00/00m/020/166000c

In the “Future Forecasting Project” of an energy supply company that I participated 20 years ago, we drew a picture of the near future that we can do anything at convenience stores, that is, “convenience store as a hub that hands things to people”. Today it is commonplace in cooperation with the parcel delivery business. For the change of convenience store’s alliance capacity and business model that is increasingly strengthened, the food and beverage industry’s heavyweights have been threatening for several years. While financial institutions are restructuring their employees, reducing ATMs and becoming online oriented, it can be said that it is obvious that convenience stores will play an important role as a platform and evolve into a hub offering more diverse services as regional social infrastructure.

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