October 26, 2017

Midwife and matchmaker of franchise

Start up headquarters

When I am asked as “what are you doing lately?” I am trying to answer as “I am doing a midwife and matchmaker of franchise “.

In other words, it is the coordination of franchise launch and the sailor of founder of the franchise.

The franchisee development is actually a setup of matchmaking.

 

It looks a lot like M&A business.

Failure to check the technical terms used will be a serious problem. For example the term of “master franchise”.

Although it is attributed to geographical factors and circumstances such as the form of development so far, Japanese firms do not like giving the right of sub-franchise to overseas companies except for some companies.

The history of Japan’s franchise might has a big influence on this. At the beginning of the franchise landing in Japan, “McDonald’s” and “Kentucky Fried Chicken” were traditional franchises and Japanese corporations were doing sub-franchising.

Namely Japanese companies join internationally as franchisee, and the franchise headquarters in Japan have been making efforts to expand franchisees in Japan, as the master franchisee, and this style continues today.

The next one came up is the conversion type that bundles bilingual others in the same trade and performs branding such as “Century 21”.

 

Recently, it is interesting because there are various forms such as license only and investment type.

I am convinced that OEM type will be the next trend in Japan.

 

 

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